SPECIALIZING IN ASP WEB HOSTING

Search Engine Optimization Services

OPTIMIZATION SERVICES AND PRICING

• Search Engine Optimization General Phone Consultation - HyperlinkHost offers up to a 1-hour phone consultation for a flat fee of $150. This consultation is for information regarding the search engines, directories, and the best ways to optimize Web sites in general. This consultation will NOT include specific information regarding your Web site. General phone consultations can be scheduled within a few days from when payment is received.

• Search Engine Optimization Site Specific Phone Consultation - HyperlinkHost also offers an in-depth phone consultation regarding YOUR Web site, with specific information on choosing the best keyword phrases, creating great keyword- rich marketing copy, ideas for better Titles and Meta tags, and how to better link your pages internally and externally. These findings ARE NOT automated. This is a complete analysis that we do by very carefully examining your site, its current rankings, and your keyword phrase options. During your phone consultation, we will answer any search engine optimization questions you may have. The fee for this in-depth phone call is $450. In-depth phone calls can usually be scheduled within two weeks from when payment is received, allowing us time to examine your site.

• In-Depth SEO Web Site Report and Phone Consultation - If you prefer to have something in writing, our custom written, in-depth search engine optimization report regarding your site would probably be your best choice. Again, this report is never created through an automated process, but by professionals, using their search engine knowledge and experience. The fee for your custom report is $1499. The completed detailed report will be emailed to you, and also comes with up to one hour of phone consultation. You can use this report to optimize and submit your site yourself, or you may choose to have HyperlinkHost perform the necessary search engine optimization services for you.

Click here to contact us about one of our Search Engine Optimization services!

HOW SEARCH ENGINES WORK

To compile their databases, search engines rely on computer programs called "robots" or, more specifically, "spiders." These programs "crawl" across the web by following links from site to site and indexing each site they visit. Each search engine uses its own set of criteria to decide what to include in its database. For example, some search engines index each page in a web site, while others index only the main page. 

Also unique are the criteria each individual search engine uses to organize information for its users. Some list the results of a user's search according to which sites have the most links from other sites -- a system known as link popularity. Other search engines prioritize results according to the summary information contained in sites' meta tags, and still others look for common themes used throughout a site. There are many other ways to organize results, and most search engines use a combination of several of them.

A NEW CHALLENGE

Most search engine optimization programs still run along these lines. Unfortunately, search engines increasingly do not. Instead, some of the more popular engines, such as Google, now look more closely at measures of popularity and ‘peer review’, such as actual traffic figures and particularly the number of links to the site from elsewhere on the web. The latter in particular is held to indicate how valuable and authoritative any given site may be.

These engines are particularly popular, precisely because they provide the user with the types of sites they are likely to be interested in. As an interesting aside, their success is also due to a total focus on performing one task well, without distractions and with a minimum of advertising. 

Given this new model, search engine optimization now involves two basic challenges - attracting visitors and getting linked from other sites. And this in turn points to the central, unavoidable fact of modern search engine placement – high quality sites providing valuable content are almost inevitably gravitating towards the top of most search results tables. The reasons are obvious: Unless your site provides high-quality, regularly updated content, visitors will not return on a regular basis and are less likely to recommend the site to others. Ultimately, long-term traffic levels will rely on providing content that your target audience requires, presented in a usable format.

Sites that provide extensive resources are always more likely to attract more links from elsewhere on the web. Although ‘link exchange’ programs can have some effect, they rely on giving something away in return for a link to your site. Good content generates links simply because other webmasters link to your site as a service to their readers. However, while good quality content is a necessary condition for successful search engine placement, traditional techniques for search engine optimization still have a place in any sensible companies strategy. In a way, the innate quality of a site determines how high it can be positioned, while the correct use of meta tags, titles and so on will ensure that it does fulfill this potential on as many engines as possible. But it must be remembered that these techniques alone are no substitute for great content.